Facebook Connect Combined with Facebook Advertising

InsurancePen is launching an advertising campaign on Facebook to coordinate efforts to grow a Facebook and other social networking users buying group.

InsurancePen announced this as a logical first step into personal auto insurance marketing.  "InsurancePen allows users to join with their Facebook account, so we think it will be easy for them to assemble into a buying group of social networking users on our site", said Craig DeRoche of DeRoches LLC.

"Facebook has a demographic that we can present to the insurance carriers for their consideration.  We think it will be well received", added Alex Fisher of InsurancePen.

The group is being launched without a sponsoring insurance carrier which will allow the group to reach out to several companies to try to negotiate the best deals for the members.

The group is available now and is highlighted in the featured area for personal insurance products.  Click here to visit and join the group today.